Born from a Canadian fintech challenge: 10,000 MAU in six months
The platform wasn't built in a vacuum. A premier Canadian fintech needed 10,000 monthly active users across Western and Eastern Canada before any US expansion.
Instead of buying dead spreadsheets, we personally called hundreds of bookkeeping CPAs, local merchants, and regional suppliers. We found their friction, built direct payout agreements, and wrote the platform logic on top of real commercial validation.
- 01
Phase I — Deep CustDev validation
JuneManual dialing and in-person interviews with 100+ owners to isolate cashflow pain and confirm commission acceptance.
- 02
Phase II — Pilot deployment
July – AugustOnboarding and compliance mapping. MOU execution under rapid online delivery. First 1,500 MAU.
- 03
Phase III — Autonomous scaling
September – DecemberReplaced manual calls with scheduled agent follow-ups, scaling to 100+ channels and 10,000 MAU.



















